The Bogata Resort and Spa
Background
The Borgata is a $1 billion resort, casino and spa scheduled to open in Atlantic City, NJ 2003.
The new property is a destination with enticing restaurants, a world class spa, luxurious rooms and a casino pulsing with energy.
Business Objective
- Develop a database of qualified prospects before the property opens.
- Develop a marketing and segmentation plan for the Borgata.
- Develop a road map for the Borgata to achieve this goal.
The Borgata website
The Borgata today