The Bogata Resort and Spa

Background

The Borgata is a $1 billion resort, casino and spa scheduled to open in Atlantic City, NJ 2003. The new property is a destination with enticing restaurants, a world class spa, luxurious rooms and a casino pulsing with energy.

Business Objective

• Develop a database of qualified prospects before the property opens.
• Develop a marketing and segmentation plan for the Borgata.
• Develop a road map for the Borgata to achieve this goal.

The Borgata website

The Borgata today