New Product Introduction

Background

The HoneyBaked Ham Company needed a new way to meet the changing needs of the consumer. The company was seeing demographic shifts to smaller households and needed to bring in a younger customer base.

The Solution

With a blank sheet of paper, a new product-line was developed. These products, the Mini Ham and a Boneless Ham were launched from paper to execution. Today, it is 40% of the company’s sales.

An integrated campaign was developed, including outdoor, television, direct mail, store signage and local selling tools. Operational plans were developed with cross-functional partners.

Outdoor

Print

To view the television spots, click here

To listen to the radio spots, click here

Bravo

Voted Atlanta Magazine’s Best of Atlanta, 2005

2007 Radio-Mercury Award Finalist

2008 AMA Atlanta AMY award Finalist