The HoneyBaked Ham Company needed a new way to meet the changing needs of the consumer. The company was seeing demographic shifts to smaller households and needed to bring in a younger customer base.
With a blank sheet of paper, a new product-line was developed. These products, the Mini Ham and a Boneless Ham were launched from paper to execution.
Today, it is 40% of the company’s sales.
An integrated campaign was developed, including outdoor, television, direct mail, store signage and local selling tools. Operational plans were developed with cross-functional partners.
Voted Atlanta Magazine’s Best of Atlanta, 2005
2007 Radio-Mercury Award Finalist
2008 AMA Atlanta AMY award Finalist