The Team

Jo Ann Herold, Principal
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Debbie Domer, Consultant
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Cathy Lepik, Copywriter
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Check out a few of our references

"Jo Ann Herold had strategic, financial, and execution management responsibility across businesses with over $200 million in sales. She has always been very buttoned up on execution as well, which is very much appreciated in all lines of business, but particularly our franchise systems."

Linda Van Rees, Chairman, THE ORIGINAL HONEYBAKED HAM CO.OF GEORGIA, INC. February 2009

"Jo Ann is one of the most talented and thoughtful executives I have had the privilege of working with during my career. She has the unique ability to draw upon her knowledge and experience to development business opportunities and solutions in every situation. Jo Ann also has a tremendous ability to work with everyone in any situation - including the most difficult situations. Her judgment is impeccable."

Dominic Mazzone, Managing Member, Mazzone & Associates, Inc.
August 18, 2008

"Crazy combination of intelligence, wit, speed, and perfection. Yes, she can lead. Yes, she's effective. Yes, she's insightful and strategic. But, what I love most about Jo Ann is that she simply loves life...and it shows in all she does."

Hasan Ramusevic, Owner, Hasan + Co.
September 9, 2008

"Creative marketing mind with respect, knowledge, and appreciation for the business. During my time as VP of Operations, Jo Ann was an invaluable partner in strategic planning and driving profitalbe sales growth. Passionate, tenacious, intelligent, and values-driven. In the trenches with Operations, which earned her great admiration!"

Dan McAleenan, VP of Operations, The HoneyBaked Ham Co.
March 16, 2009